Boost AI Review by hstech.io:
Boost AI is an enterprise-grade conversational AI chatbot platform that helps businesses automate customer and employee interactions. It is offered both as a cloud service and an on-premises solution, making it popular with banks, credit unions, insurance companies, telecoms and government agencies.
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Boost.ai’s mission is to streamline support with advanced AI: it uses natural language understanding (NLU) and even generative AI to deliver “hyper-personalised” customer experiences around the clock, efficiently handling high volumes of inquiries while cutting costs. In short, Boost.ai enables companies to build virtual assistants that answer questions and solve problems at any time of day.

Key Features of Boost AI
Boost.ai offers a robust set of features for building and managing AI chatbots and voice assistants:
- Advanced NLU: Boost AI uses deep-learning NLP to understand user intent, not just keywords. Its proprietary semantic engine captures context and nuance, giving highly accurate responses. Users praise its “world-class NLU” – many find Boost.ai’s language understanding outperforms other bots on complex, real-world queries.
- No-Code Chatbot Builder: The platform provides a visual drag-and-drop interface for creating conversation flows. Business users can define topics (intents), sample user questions and corresponding answers in an intuitive editor – no programming needed. You can also import existing knowledge (FAQs, knowledge bases, chat transcripts) to train the bot, dramatically speeding up development.
- Hybrid Generative AI: Boost AI integrates large language models (like GPT-4) alongside its intent-driven AI. This hybrid approach boosts creativity and personalisation. For example, the bot can generate real-time answers to open-ended questions while staying “on script” via built-in guardrails. According to Boost.ai, this combination “surpasses the performance of either model on its own,” delivering more accurate, tailored replies.
- Omnichannel & Voice Support: Bots built with Boost.ai work across all channels. They can be deployed as website or app chatbots, on messaging platforms, and even as voice bots handling phone calls. For example, a Boost.ai voice bot can answer customer support calls without a wait time. The same bot “brain” supports every channel, ensuring a consistent experience whether the user is chatting on the website or speaking on the phone.
- Integrations & APIs: Boost AI provides pre-built connectors to standard enterprise systems (Salesforce, Zendesk, Microsoft Teams, Genesys, etc.). This means the bot can pull in customer data (like account info from a CRM) or write back actions (like creating a support ticket) during a conversation. These integrations let virtual agents handle transactions and lookups just as a human agent could.
- Scalability & Analytics: The platform is built to scale to thousands of simultaneous conversations. In one user review, it was noted that “you add users and the service it offers does not decrease”. Boost.ai includes robust analytics and reporting – managers can track resolution rates, popular questions, and other metrics through dashboards. This data feedback loop helps teams continuously improve the bot’s knowledge and performance.
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Boost AI Overview Table:
Feature | Details |
---|---|
Tool Name | Boost AI |
Purpose | Conversational AI platform for automating customer interactions |
Founded | 2016 |
Headquarters | Stavanger, Norway |
Key Functions | Virtual agents, chatbots, live chat integration, advanced NLP |
Target Users | Enterprises, Customer Support Teams, Marketing, Sales |
Technology | AI-powered NLP, Machine Learning, Contextual Understanding |
Integration | Used by companies in Europe, the USA, and worldwide |
Use Cases | Customer Service Automation, FAQs, Lead Generation, Internal Support |
Global Reach | Used by companies in Europe, USA, and worldwide |
Unique Selling Point | Combines advanced AI chat with seamless human handover |
Pricing | Custom pricing based on company needs |
Customer Support | 24/7 support, training, and implementation guidance |
Popular Industries | Banking, E-commerce, Healthcare, Insurance, Telecom |
Use Cases
Boost.ai is used in many industries. Some everyday use cases:
- Banking & Finance: Banks and credit unions use Boost AI to automate routine queries (account balances, transactions, loan info). A Boost AI bot can authenticate a customer, answer account questions or even process a simple transaction 24/7. Boost AI offers ready-made “modules” for financial services to speed deployment. These banking bots reduce wait times and free human agents for complex tasks.
- Insurance: Insurance companies deploy Boost AI agents for claims and policy support. For example, an insurance bot can walk a user through filing a claim, explain coverage details, or check claim status. Automating these steps speeds Service and cuts errors. Boost AI has insurance-specific modules as well. In practice, policyholders get instant answers on premiums, renewals or payouts, improving customer satisfaction.
- Customer Service (Contact Centres): In retail, telecom or utilities, Boost AI virtual agents handle high volumes of support. A large retailer reported its Boost.ai bot resolved 95% of interactions, with under 10% requiring human handoff. Voice bots answer routine calls (like store hours or shipment tracking) without hold times, and chatbots handle web inquiries instantly. Together, they ensure far fewer customers wait on hold, cutting costs and boosting service levels.
- E-commerce & Retail: Online shops use Boost.ai to improve sales and Service. Chatbots answer product questions, help track orders, and guide returns. For instance, a Boost.ai bot can check stock or recommend related items in real time. Boost.ai notes that e-commerce platforms use its solution to increase engagement and reduce cart abandonment. By offering immediate chat support, retailers often see higher conversion rates and happier customers.
- Internal Employee Support: Boost AI also helps within organisations. HR, IT and facilities desks deploy internal bots for staff. Employees might chat with a Boost.ai assistant to reset passwords, check vacation balances, or find HR policy info. Because the bot responds instantly on the intranet or company chat, common questions are answered faster, and IT/HR teams get fewer simple tickets. For example, a Boost.ai internal bot can approve a leave request or troubleshoot a device issue automatically, saving employees’ time.
Benefits for Users
Boost.ai’s customers see clear gains:
- Cost Savings: Automating chats and calls cuts labour costs. One Boost.ai user reported their bot “does the work of approximately 60 employees,” delivering “a fantastic cost-savings”. Another noted that with fewer than 10% of chats going to humans, “we only [pay] our call centre per call,” significantly reducing support expenses.
- Faster Service (24/7 Support): Bots never sleep. They provide “24/7 availability” and “instant and accurate responses”, so customers get help anytime. This eliminates hold queues and wait times, which boosts satisfaction. Many users find that always-on support is a key advantage of Boost.ai.
- Efficiency & Scalability: Virtual agents can handle thousands of queries simultaneously without performance loss. For example, PLAY Airlines used Boost.ai to manage over 100,000 chats a year at an 85% resolution rate. This means customers get quick answers and human agents can focus on complex issues, vastly improving overall efficiency.
- High Resolution Rates: Most interactions get resolved by the bot itself. Many deployments report around 90%+ resolution without escalation. This high success rate comes from robust AI understanding and continuous learning. High resolution means happier customers and less strain on live agents.
- Actionable Insights: Built-in analytics let organisations learn from every conversation. Dashboards show trending questions, customer feedback scores, and other KPIs. Teams use this data to refine the bot’s knowledge. Over time, the assistant becomes more thoughtful and more helpful, continually boosting service quality.
How It Works
Boost.ai’s setup process is straightforward, using no-code tools and AI assistance:
- Import Knowledge: Start by feeding the system your content – FAQs, help docs, manuals or past chat logs. Boost AI automatically ingests this material to form the initial knowledge base.
- Define Intents & Flows: In the visual design studio, create “intents” (topics) and map out conversations. For each intent, enter example user phrases and the correct answer. You can also draw decision trees and menu flows. This no-code approach means anyone can build complex bots without coding.
- AI Training Tools: Boost AI provides AI helpers to speed training. For instance, you can type one example question, and the system will auto-generate multiple variants. It can suggest synonyms or rewrite answers to suit your company’s tone. These features save time by covering many phrasings of the same question automatically.
- Enable Generative AI (Optional): Optionally activate the LLM mode. In this mode, the bot can generate answers on the fly using advanced language models. Boost AI uses built-in “knowledge and action hooks” so the assistant only uses approved information and knows when to follow scripted paths.
- Test and Deploy: Preview the bot in a test environment. Once you’re satisfied, publish it to your live channels – embed it on your website, add it to your app, connect it to messaging platforms, or wire it into your phone system. The virtual agent will then engage real customers or staff.
- Continuous Improvement: After launch, monitor live chats in the admin portal. Every conversation is logged. Use analytics to spot new common questions or weak answers. Update the bot’s training data and content as needed. Because Boost.ai supports ongoing learning, the bot’s accuracy and scope improve over time.

Pricing and Deployment
Boost AI is sold as an enterprise solution with custom pricing. It can be deployed either in the cloud or on-premises. In practice, costs are tailored to the customer: one industry profile indicates starting prices around $50,000 per year for a basic enterprise package, though actual quotes vary based on scale and features.
Smaller businesses should note that Boost.ai is geared toward large-scale use. It is typically sold through demos and pilots rather than off-the-shelf. A proof-of-concept or trial might be arranged, but most customers negotiate a complete enterprise agreement. In short, plan for a significant investment and work with the vendor to get a solution scoped to your needs.
Competitors Comparison
Boost AI competes with other AI chatbot platforms. For context:
- Ada: A no-code chatbot builder known for ease of use. Ada emphasises rapid deployment and claims up to ~83% autonomous query resolution. It supports multiple languages and integrates with common CRMs. Many companies use Ada for quick self-service solutions in e-commerce, telecom, retail and similar areas.
- Cognigy.AI: An omnichannel enterprise chatbot platform. Cognigy excels at complex workflows and multilingual support. It provides a visual flow designer and deep API integrations, making it a fit for global corporations needing bots across phone, web, apps and messaging.
- LivePerson: A messaging and conversational commerce platform. LivePerson supports rich media (images, carousels, video) in chat and voice. It often runs “chat with agent” flows and agent handoffs seamlessly. Retailers and telecoms use LivePerson to drive sales via chat. Its AI enables natural dialog enriched with context.
Below is a quick comparison table:
Platform Key Strengths: Typical Use Cases
Boost.ai Enterprise-grade NLU; hybrid LLM integration; no-code visual builder. High-volume customer support (banking, insurance, telecom); internal helpdesks
Ada Fast, no-code setup; ~83% auto-resolution Customer self-service (e-commerce, telecom, retail)
Cognigy Omnichannel & multilingual AI; flexible low-code flows Global enterprises (complex bots for support, HR, sales)
LivePerson Rich-media messaging and voice; seamless bot↔agent handoff Retail/commerce (chat-driven sales/support)
Pros and Cons
Pros: Boost AI earns praise for its accuracy and enterprise readiness. Users highlight its “best-in-class” NLP performance. The no-code design makes bot creation easy, even for non-technical staff.
It scales to high traffic smoothly – as one reviewer put it, “you add users and the service … does not decrease”. The platform’s rich feature set (including generative AI, voice support and analytics) and strong security/compliance make it suitable for large, regulated organisations.
Cons: The main drawbacks are cost and complexity. Boost.ai is priced for large organisations; it can be expensive and overkill for small businesses. Initial setup and integration can require significant effort and skilled staff.
Some users note that voice-bot features and broader language coverage could be improved. In short, Boost.ai is a very powerful platform, but smaller teams with simple needs may find it heavier than necessary.
User Testimonials and Case Studies
Real-world examples show Boost.ai’s impact. PLAY Airlines deployed Boost.ai and achieved 85%+ resolution on over 100,000 annual chats. PLAY’s service director said the virtual agent “was one of the best decisions we’ve ever made”.
MSU Federal Credit Union reports its chatbot “Fran” now handles the workload of about 60 employees, producing “fantastic cost-savings”. Mekonomen (a Nordic auto retailer) saw 95% of inquiries resolved by the bot with minimal escalation to human agents, freeing staff for more complex tasks. These case studies demonstrate how Boost.ai delivers real benefits in live deployments.
Final Verdict: Who Should Use Boost AI?
Boost AI is an excellent choice for large enterprises that need a robust AI chatbot platform. It’s particularly well suited to sectors like finance, insurance, telecom and government, where security and compliance are crucial. Its advanced NLU, hybrid AI and scalability mean it can handle complex, high-volume support needs (for example, 24/7 banking assistance or large-scale customer service portals).
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